PBL+MM应用于高职市场营销教学的实验报告

On Research Of Implementing PBL+MM in Higher Vocational Education

PBL(Project-Based Learning)是不同于传统教学模式的一种全新的教学模式。本文将现代信息技术条件下的项目教学模式(PBL+MM)引入到《市场营销》课程教学中,将两个市场营销专业大专班分为对照组和实验组,前者选择传统教学法,后者引入PBL+MM教学模式,并通过期末考试、问卷调查等形式,对教学效果进行了对比分析。

PBL（problem-based learning） is one kind of new educational model which different with the tradition educational model.Through dividing two technical college classes into the control group and the experimental group,the former choice tradition teaching method,the latter introduces the PBL＋MM educational model,This paper discusses the application of PBL＋MM teaching in marketing education and carries on the contrastive analysis to its teaching effect.