长三角城市群文化创意产业集聚合作发展的有效路径研究:以沪、宁、杭三地文化创意产业园区为视角

Study on Cooperation & Development Effective Path of Cultural and Creative Industries in Yangtze River Delta:To Shanghai,Nanjing,Hangzhou Three Perspective of Cultural and Creative Industrial Park

在新兴的文化创意产业领域,在全球化蔓延的同时,却在生产的意义上于某个空间集聚,表现出明显的集聚化特征。国外文化创意产业的发展经验表明,园区是发展文化创意产业的有效载体,文化创意产业成熟发展的标志之一便是出现相对集中的集聚区块。长三角文化创意产业的发展已进入了一个从产业萌芽到起飞的阶段,但文化创意产业领域普遍呈"小、弱、散"状况情况还相当严重,影响了文化创意产业竞争合力的有效形成,因此文化创意园区建设成为沪、宁、杭三地加快文化创意产业集聚发展的重要抓手。目前相当多的园区还存在着产业发展方向趋同、盲目上马、重复建设等诸多问题,区域联动与合作效应也远未体现,需要在调整产业政策、构筑合作新机制、强化产业链建设、推进品牌战略、实施人才战略、加大知识产权保护和培育优质创意等方面进一步谋划,显现长三角文化创意产业集聚与合作一体化发展的优势。

In the emerging field of cultural and creative industries, while the spread of globalization, but in the sense of production space in a cluster, showing significant concentration of features. The development of cultural and creative industries abroad experience shows, the park is to develop an effective carrier of cultural and creative industries, cultural and creative industries is the mature one of the hallmarks of gathering a relatively concentrated blocks. Cultural and creative industries development in the Yangtze River Delta has entered a Sprout to take off from the industry level, while cultural and creative industries in general were “small, weak, scattered” state the situation was very serious, affecting the cultural and creative industries together for competitiveness formation, Therefore, cultural and creative industries into a Shanghai, Nanjing, Hangzhou to accelerate the development of cultural and creative industries an important starting point for gathering. A significant number of parks, there are still industry direction and convergence, blindly launched, redundant construction and many other issues, regional interaction and cooperation effects arc far from reflects the need to adjust the industrial policy to build a new cooperation mechanism, strengthen the industrial chain, promoting the brand strategy, the implementation of human resources strategy to increase protection of intellectual property and creative aspects of training quality and further planning and to show integration advantages of cultural and creative industries in the Yangtze River Delta