我国大型连锁超市市场营销问题与对策——以保定市为例

Problems and Countermeasures of Marketing for Large-Scale Chain Supermarket——Take Baoding City as Example

国内各大型连锁超市经营雷同化日趋严重,彼此之间缺乏明显的差异。随着我国零售业的对外开放,国外的大型连锁超市蜂拥而入,使原本就十分激烈的竞争变得异常惨烈,很多的大型连锁超市已经陷入了生存的困境,因此,寻求新的发展出路已经成为了我国大型连锁超市必须考虑的重要问题。为能促进大型连锁超市快速、健康地发展,提高大型连锁超市的市场竞争力,文章对我国大型连锁超市市场营销存在的问题进行了分析,并提出了相应的解决方案。

It has been serious that the operation of large-scale chain supermarket becomes similar in China.With the open policy of retail industry,many foreign large-scale chain supermarkets surged into China.And the result is that it makes the completion among these corporations more severe of fierce competition,many large-scale chain supermarkets were closed.To seek a new way to the development of large-scale chain supermarket has become an important issue.In order to promote the healthy growth of large-scale chain supermarket industry and improve the quality of the large-scale chain supermarkets,the problems in the marketing of the large-scale chain supermarkets in China were analyzed and some countermeasures are put forward.