国产商业电影后产品营销的再思考

Rethinking on the Marketing of the Domestic Commercial Films After Products

文章在研究国产商业电影后产品营销现存问题的基础上,分别从扭转观念、划分需求、找准起点、授权生产和拓宽渠道等五个方面提出改进建议,以期提升国产商业电影后产品的盈利能力。

This paper,based on the study of the existing problems which have obstructed the marketing of domestic commercial films after products,proposed some suggestions for our domestic commercial films from innovation,divide the needs,identify the starting point,license production,and expand the channels,so as to enhance the profitability of domestic commercial films after products.