摘要
一般认为,孟子的思想主要表现在他的政治、哲学、教育及伦理道德等思想之中,但实际上,孟子的传播思想也是孟子思想体系中不可忽略的一部分。作为我国古代著名的思想家,他在传播内容、传播方式、传播技巧、传者和受众、传播功能等基本的传播命题上都提出了不少精辟独到的见解。孟子的传播思想对于当今的传播活动仍然具有一定的参考价值。
Generally speaking,Mencius＇s thought is mainly reflected in his thoughts on politics,philosophy,education,ethics and so on.Actually,Mencius＇s thought on communication is also an indispensable section.As a great ancient ideologist,Mencius made a lot of brilliant expositions on the propositions concerning the content,channel,method,communicator,audience and function involved in the process of communiction.Mencius＇s thought still has referential value for the communication in modern society.
出处
《山西高等学校社会科学学报》
2011年第1期17-19,共3页
Social Sciences Journal of Universities in Shanxi
关键词
孟子
传播思想
内容
技巧
功能
Mencius
thought of communication
content
techniques
function
