企业致胜关键--胜在更实力，赢在软实力

编者按：“软实力”是一个引人关注的热门话题。但是，“软实力”概念的首倡者约瑟夫·奈教授表示，人们对“软实力”误用太多；另外，最近他还提出了一个“巧实力”的新概念。事实上，在业界、学界，对“软实力”确有一些不同的理解和表述。我们在这里刊发两篇文章，都强调了“软实力”的作用，同时，对“软实力”的涵义和表述又有所不同。也许，不同的见解，可以打开人们的“发散性思维”，可以提升、丰富对“软实力”的理解，更有助于让“软实力”发挥其积极作用。

Editor＇s Notes： Soft power is a hot topic, but Prof. Joseph Nye, the initiator of the concept of ＇soft power＇ believes that ＇soft power＇ has been used incorrectly in many circumstances. Now his latest concept is ＇smart power＇. As a matter of fact, no matter in academia or in industrial field, ＇soft power＇ is understood and phrased in different ways. We publish two articles here to emphasize the effect of ＇soft power＇ but with different meanings to inspire divergent thinking, enrich the understanding to ＇soft power＇ so as to devolop the active effect of it.