股份制银行投行业务的市场机会和管理模式

Market Opportunities and Management Patterns of Joint-Stock Commercial Banks in Investment Banking

目前国内商业银行投行业务的市场格局还尚未成形,股份制商业银行开展投行业务存在短期机会,中长期来看也存在较大潜力。短期来看,股份制商业银行在缓解传统业务流失压力的同时,应抓住直接融资市场迅速发展中的业务机会,实现盈利多元化,为实现这一短期目标,股份制商业银行需理顺投行业务运营机制,并按照准事业部制设立专营机构。中长期来看,股份制商业银行应适时介入新的业务领域,通过战略投入实现未来收益和银行再造,为此股份制商业银行应打造专业团队,积极研究综合化经营模式下新兴业务领域的经营管理模式,争取业务牌照,逐渐介入盈利性更高的券商类投行业务。

Domestic investment banking market of commercial banks is still in its initial stage at present, leaving good opportunities and huge potential for joint-stock commercial banks. In the short term, joint-stock commercial banks must seek to construct a more diversified profit model by actively seizing opportunities in direct financing market which is under rapid develop- ment, as well as gradually relieving the pressure resulting from traditional business drain. To achieve the short term objective, joint-stock commercial banks should rationalize the operation mechanism of investment banking and establish a specialized institute according to quasi-strategic-business-unit. In the long term, the banks should strategically participate in new business fields and increase various input to achieve new profit source and re-engineer banks. To achieve the long term objective, jointstock commercial banks should build professional team, actively study feasible operation and management patterns of emerging business fields under the background of integrated operation, try to obtain more business licenses and gradually involve in much more profitable investment banking brokerage.