摘要
面对白酒产业"新资本时代"带来的机遇和挑战的未来发展趋势,中国白酒产业的发展要从客观定位、品牌机制、核心竞争力、环境保护与文明饮酒、产业系统整合等方面进行战略创新思维的行业前瞻思考,使白酒行业及其供链的竞争力整体获得提升。
Facing the developmental trend full of opportunities and challenges accompanied with "the New Capital Times",Chinese liquor industry should consider the following aspects in advance innovatively in order to enhance the overall competitiveness and its supply chain:an objective position,brand mechanism,core competitiveness,environmental protection and civilized drinking,industrial system integrate,etc.
出处
《酿酒》
CAS
2011年第1期88-91,共4页
Liquor Making
关键词
创新
品牌
文化
整合
innovation
brand
culture
integration