杭州市日本客源市场特征分析及开发策略研究

Analysis on Characteristics of Japanese Tourist Market in Hangzhou and Development Strategy

日本是杭州旅游最大客源国之一,为进一步开拓日本来杭客源市场,本文通过对杭州旅游市场日本客源发展与现状的分析,提出建设"东方休闲之都,品质生活之城",提升杭州旅游产业品牌,打造"以西湖为中心的杭城水景旅游体系,提高杭城旅游产品品质",推介"杭州历史文化名城"等金字招牌,提高杭城国际知名度等市场发展对策。

Japan is one of the largest tourist source countries of Hangzhou.For further developing the market,the paper analyzes the historical records and current situation of Japanese tourists,and suggests a number of strategies,including proposing the building of ＂Oriental Leisure Capital,Quality Living City＂,enhancing the brand of Hangzhou tourism industry,constructing ＂the water view tourism system featured in West Lake to improve the quality of Hangzhou tourism products＂,promoting the golden selling points like Hangzhou-Famous Historical and Cultural City,and increasing its international visibility.