试论涪陵榨菜软实力的提升

A talk on soft power increase of Fuling mustard tuber

涪陵榨菜属地理标志商标,是涪陵的重要软实力之一。认识涪陵榨菜的软实力,加大营销力度,提升涪陵榨菜的国际知名度,有利于推动涪陵榨菜健康与快速发展。文章从软实力的含义、涪陵榨菜硬实力和固有软实力的体现、提升涪陵榨菜软实力的途径与措施进行了论述。

Fuling pickled mustard tuber belongs to geography mark brand, and one of the most important soft power. If we know soft power of Fuling pickled mustard tuber and promote its international popularity, we can push forward development of Fuling pickled mustard tuber healthily and quickly. The article discusses meaning of soft power, expression of hard power and soft power of Fuling pickled mustard tuber,ways and steps of promoting Fuling pickled mustard tuber soft power.