摘要
介绍了性别定位作为包装设计侧重点的原因。论述了文字、图形、色彩、立体造型(容器)和肌理等设计要素在包装设计中进行性别定位时使用的方法。分析了21世纪消费者性别定位重心由生理特征转向心理特征的原因。基于心理特征具体表现为性度,提出了包装设计的性别定位,必须依据消费者的生理特征与性度的组合才具有合理性。
It introduced the cause of gender orientation as packaging design focus.It discussed the general gimmick of the text,graphics,color,three-dimensional modeling（containers） and skin texture etc design elements in gender orientation,and analyzed the 21st century consumer gender orientation gravity toward psychological characters.Due to the specific performance of psychological characteristics is character degrees,it put forward the gender orientation of packaging design,must be based on consumers＇ physiological characteristics and the combination of character degrees can have the rationality.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第6期15-17,共3页
Packaging Engineering
关键词
包装设计
性别
定位
性度
packaging design
gender
orientation
character degrees
