资源、成长性与中国跨国公司海外非市场战略

Resource,Growth and Overseas Nonmarket Strategy of Chinese Multinational Enterprises

以中国跨国公司的海外非市场战略为研究对象,研究企业规模、技术资源和企业成长性与企业缓冲战略和搭桥战略之间的关系,重点考察企业成长性对企业非市场战略的作用。研究结果发现,企业规模和技术资源对中国跨国公司海外非市场战略具有显著影响,中国企业更倾向采用搭桥战略,而企业成长性与中国跨国公司海外非市场战略的相关性不显著。这表明以资源为基础的战略观点依然是中国跨国公司海外非市场战略的重要理论基础,企业成长性在海外非市场战略的作用还未得到中国跨国公司的充分重视,有必要使其成为在与东道国政府议价时的重要筹码。

This study focuses on overseas Nonmarket Strategy of Chinese multinational enterprises.Based on the buffering strategy and bridging strategy as dependent variable and firm scale,technical resources,enterprise growth as independent variable,we try to find the effects of enterprise growth on nonmarket strategy.The results shows that firm scale and technical resources make significant effect on overseas nonmarket strategy of Chinese multinational enterprise while the enterprise growth does not,and Chinese multinational enterprises prefer bridging strategy.This indicates that the resource-based view is still an important theoretical basis of overseas nonmarket strategy of Chinese multinationals,and high growth has not been paid sufficient attention by Chinese multinational enterprises and needs to be an important bargaining chip when they negotiate with the host government.