客车行业社会化媒体营销实证研究

Empirical Study on Social Media Marketing of Bus Industry

随着社会化媒体的快速发展,社会化媒体营销目前已经成为企业网络营销的重要营销策略。分析了社会化媒体的概念和作用,在此基础上,调查分析了国内客车企业的社会化媒体营销发展现状,总结出目前客车企业社会化媒体营销存在的不足,为客车企业发展新的营销模式提供参考。

With the rapid development of social media,social media marketing has become an important marketing strategy of Internet marketing for enterprises.Based on analyzing the concept and role of social media,the paper surveys social media marketing status of the domestic bus enterprises,summarizes the current shortcomings of social media marketing for bus enterprises and provides reference for developing new marketing model of bus enterprises.