摘要
PROCTER & Gamble(P&G) and Unilever are old hands at embedded marketing.Not long ago their shampoo brands were featured in two hot Chinese TV soaps,Sisi Xindong(Strands of Love) and Wuxiekeji (Unbeatable),both of them featuring trendy,beautiful young people.
PROCTER & Gamble (P&G) and Unilever are old hands at embedded marketing. Not long ago their shampoo brands were featured in two hot Chinese TV soaps, Sisi Xindong (Strands of Love) and Wuxiekeji (Unbeatable), both of them featuring trendy, beautiful young people.