阿尔山市旅游业发展SWOT分析与对策

SWOT analysis and countermeasures of Aershan tourism development

在目前旅游业发展蒸蒸日上的形势下,充分发挥旅游资源优势、环境优势,改善目前发展难题对阿尔山市旅游业的发展意义非常重大。文中在对阿尔山市旅游发展现状进行实地考察基础上,采用SWOT分析法,结合相关的文献资料,分析了阿尔山地区旅游业发展的优势、劣势、机会和威胁,总结出阿尔山市旅游业发展优势及制约其旅游业发展的主要因素,进而为阿尔山市旅游业发展提出了科学建议。

Tourism is thriving in the current situation,it is great significance to give full play to advantages of tourism resources,environmental advantages and to improve the current development challenges of tourism development for Aershan city.Based on the site investigations and combined with relevant literature,SWOT analysis method is used to analyze the tourism strengths,weaknesses,opportunities and threats in Aershan region.The advantages and the main factors restricting on the development of Aershan tourism are summed up,scientific advice for Aershan tourism development is proposed.