美国新闻媒体和思想库关系探讨——兼论美国思想库的大众传播策略

The Relationship between American News Media and American Think Bank——On American Think Bank and Mass Communication Strategy

美国思想库的大众传播策略是:走进大众传媒,充当意见领袖;通过内容提供和人员渗透直接控制和影响传媒;策划新闻事件;自办媒体,亲自参与大众传播等。本文还分析了美国思想库注重对外传播的原因,揭示了美国新闻媒体和思想库关系的实质。

This paper discusses the mass communication strategy of American Think Bank：Go into mass media,and act as leader of opinion;control and influence mass media by supplying content and personnel penetration directly;Plan news events;self-run its media and participate personally in mass communication media,etc.This paper also analyzes the reasons accounting for the Think Bank＇s emphasis on the foreign propaganda,and reveals the essence of the relationship between U.S.news media and American Think Bank.