网络舆论危机的生成机制探析

Analysis of Production Mechanism of the Internet Public Opinion Crisis

网络舆论危机既是公共危机的一种具体表现,也是引发一系列社会危机的重要原因。其生成机制主要有:网络舆论危机的暴发是社会冲突理论的现实反映;网络与网民的自身特性容易导致非理性声音占领网络舆论的主阵地;民主意识的增强与社会诉求机制的短缺导致网络群体极化效应;政府信息公开机制不完善导致网络舆论的"蝴蝶效应";社会信用和政府公信力的下降为网络舆论危机的形成埋下了伏笔;基层党委政府应对网络舆论的手段薄弱导致"沉默的螺旋"效应。

The internet public opinion crisis not only is a concrete manifestation of the public crisis,but also is the important reason which initiates a series of social crisis.Its production mechanism mainly has：Network public opinion crisis exploding is a reality reflection of the social conflict theory;The characteristic of network and netizen is apt to cause the unrational sound to capture the main position of the network public opinion;The community polarization effect in internet is caused by the strengthen network democracy consciousness and the shortcoming social demand mechanism;The imperfect information public mechanism of the government causes ＂the butterfly effect＂ of the network public opinion;The social credit and government＇s public trust strength drop has laid down the foreshadowing for the network public opinion crisis formation;The government of Party Committee at the basic level,who use the weakly melt method of the internet public opinion causes ＂the silence screw＂ effect.