牛仔裤名镇发展困局

Xintang Staggers in Jeans Manufacturing

原材料上涨、资金乏力、不断上涨的人力成本、缺乏品牌知名度、环境污染……这一切都让这个专业镇步履蹒跚。

As a town well-known for jeans manufacturing,Xintang boasts of impressive production scale.Over 3000 jeans manufacturers and related companies are stationed here,with over 1000 registered jeans brands and over 100,000 immigrant workers engaged in the jeans business.Some call it 'the City of Fashion'.However,a visit to Xintang will find that it is far from the fact and that Xintang is faced with dif fic ulties in jeans manufacturing.It is staggering with problems such as rising cost of raw materials and human resources,scarce capital,and low brand recognition.Though it has considerable scale and perfect industry chains,there is scarcely any company involved in the high-end market sector.The Xintang predicament may be deemed the epitome of China's textile garments industry development.That is,despite 28-years of history,it is still running with scattered operation and even narrower profit margin and stronger pressure for environmental protection.