零售企业的社会责任建设和信息披露——针对我国上市零售企业的实证研究

Retailers' Social Responsibility Construction and Information Disclosure:Empirical Research on the Chinese Listed Retailing Companies

目前,企业社会责任的建设和披露已经成为广大零售企业的重要发展战略。然而,对于零售企业社会责任建设和披露的具体原因和绩效问题,却一直都没有得到很好解释。本文在前人研究的基础上,利用我国上市零售企业的相关统计数据,对零售企业社会责任建设和披露的现状、影响因素和绩效进行实证研究。结果显示,我国零售企业的社会责任披露仍然停留在较低的层次和水平;零售企业是否披露自身的社会责任对企业的绩效并没有显著影响,但是一旦披露,其社会责任建设水平和信息披露质量将显著影响其资本市场表现,但并不影响其消费市场表现。

Nowadays,corporate social responsibility construction and disclosure has become a key component in retailers＇ development strategy.However,it is still unclear why the retailers construct and disclose their social responsibility and what the performance is.In this paper,the authors focus on the problems of Chinese retailers＇ social responsibility.Based on the researches available and the statistical data of Chinese listed retailing companies,an empirical research is made on the current situation,influencing factors and performance of retailers＇ social responsibility.The empirical results show that Chinese retailers＇ social responsibility disclosure stays at a low level.Whether retailers disclose their social responsibility does not have a remarkable influence upon their performance.However,once they disclose,the social responsibility construction and information disclosure will affect the retailers＇ performance in the capital market dramatically,but with no influence on their performance in consumption market.