青岛市提高会议业国际化水平的对策研究

The Study on Countermeasures of Improving Convention Industry's Internationalization in Qingdao

目前我国会议业面临国际化的发展契机,会议市场正处于市场空间切分初期,而青岛市会展业中的会议业态管理分散,尚处于"自发"发展阶段,不利于抢占会议业发展先机。青岛应把会议业作为会展业高水平发展的突破点和增长点,发展定位于以一个高端国际会议品牌为引领,稳定发展政府主办的国际综合性论坛和财经论坛,以行业协会(学会)会议和商务公司会议作为产业化发展的重点会议,打造承接中高端会议为主的国际知名会议目的地城市。市场定位于主攻以医学、科技、经济类为主的中型国际会议市场和全国性学会、协会会议以及知名公司的会奖旅游市场。

Nowadays, the convention industry in China is confronted with the opportunity of internationalization, since the convention market is in the preliminary stage of the marketplace segmentation. However, in Qingdao, the management of the convention industry, which belongs to the exhibition and convention industry, is decentralized and still in the stage of spontaneous development. This may prevent the city from preemptive development of the industry. To solve the problem, the convention industry should be regarded as the breakthrough and growth point of the whole exhibition and convention industry in Qingdao. And the city should develop into an international famous convention destination mainly undertaking middle and high-end conventions, which builds a leading brand of high-end international convention, while developing the government-sponsored international comprehensive forums and financial forums steadily, and focuses on industrial or professional association, as well as business and company conferences. The market position should be centered on medium-sized international convention market related to medicine, science and technology, and economy, in addition to conventions of national association or society, and MICE of famous companies.