NGO在媒体工作中的媒介资源应用

How NGOs Make Use of Media Resources Properly

作为公民社会兴起的重要标志,NGO正在发挥着越来越重要的作用。本文以三个案例通过NGO与媒体的互动关系,来说明在开展NGO媒体活动中如何有效地利用媒体,目的是通过与媒体建立良好的互动关系促进自身发展建设,扩大民间社会影响力,创造良好的社会舆论环境。

Nowadays the NGO（Non governmental organization）,as a symbol of the rising of the civil society,is playing an increasingly important role.In this thesis,three cases are taken to illustrate how the NGO makes effective use of media resources while it is carrying on the relationship with the mass-media,in order to promote its own development,attract more public attention and build up a sound context of social opinions.