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企业关系资本的衡量和整合研究 被引量:1

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摘要 从关系资源和关系资本的定义出发,首先分析关系资本的衡量和计算方法,进而试图分析企业战略联盟关系资本的建立和整合的过程,并对整合结果进行分类,以构建企业新的竞争优势为目标,使企业能更好地选择关系资本整合对象和模式,从而适应市场环境的变化,抵御外部竞争风险。
作者 金昊
出处 《现代商贸工业》 2011年第3期52-53,共2页 Modern Business Trade Industry
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  • 1田金花,唐未兵.关系资本与企业竞争新优势的构建[J].现代管理科学,2006(4):68-69. 被引量:9
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