1Parkhe, Arvind, Strategic alliance structure: a game theoretic and transaction cost examination of interfirm cooperation [J], Academy of Management Joural, 1993, vol, 36 (August) : 794 - 829.
3Roy, J.P.. International joint venture partner selection and performance : The role of the host country legal environment [D]. Doctoral dissertation. Toronto: York University, 2005.
4McHale, R.. Relationship capital [J]. Financial Management, 2006 (4) :38-39.
5Morgan, R.M., Hunt, S.D.. The commitment-trust theory of relationship marketing [J ]. Journal of Marketing, 1994, 58 (3) : 20-38.
6I Bromiley, P., Cummings, L. Organization with trust: Theory and measurement:proceeding of the 53rd annum meeting of the Academy of Management, Atlanta GA, 1993 [C ].Atlanta: Universing of Minnesota, 1993.
7Anderson, E., Weitz, B.. The use of pledges to build and sustain commitment in distribution channels [J]. Journal of Marketing Research, 1992, 29: 18-34.
8Cullen, J.B., Johnson, J.L.,Sakano, T.. Success through commitment and trust: The soft side of strategic alliance management [ J ] . Journal of World Business, 2000, 35(3) : 223-240.
9Sarker, M.B, Echambadi, R., Cavusgil, S.T.,et al. The influence of complementarity, compatibility, and relationship capital on alliance performance [J]. Journal of the Academy of Marketing Science, 2001, 29(4) :358-373.
10Aulakh,P.S., Kotabe, M.,Sahay, A.. Trust and performance in cross-border marketing partnerships: A behavioral approach [J]. Journal of International Business Studies, 1996, 27(5) : 1005-1032.