摘要
运用来自中国316家企业的调研数据,实证研究环境的动态性、复杂性和竞争性对竞争战略与组织绩效关系的调节效应。研究结果显示,低成本战略、差异化战略均能提升企业绩效,环境特征对上述因果关系有着显著影响,且不同的环境维度其调节效应存在差异,部分结论与国外学者研究不一致,结论的差异性反映了中国转型经济环境对于企业竞争战略决策和结果的影响。
Based on the sample data from 316 firms in China,this paper investigates moderating effect of environment on the relationship of competitive strategy and firm performance.The results show that both low cost strategy and differentiation strategy have distinct positive impact on firm performance;environment characteristic impacts this above causality relationship and different environment dimension has different moderation role.And,compared with American scholars＇ prior study,the present study shows different findings.The difference reflects the impact of transition economic environment on Chinese firm＇s competitive strategic process,behavior and outcome.
出处
《中国科技论坛》
CSSCI
北大核心
2011年第3期60-66,共7页
Forum on Science and Technology in China
基金
南京航空航天大学人文社科基金重点项目(V0726-093)资助
关键词
低成本
差异化
环境
调节效应
企业绩效
low cost strategy
differentiation strategy
environment
moderating effect
firm performance
