经济型酒店扩张的战略途径与前景——以如家、锦江之星、7天等为例

Strategies and Prospects of Developing Economy Hotel in China——Taking Home Inn,Jinjiang Inn and 7Days Inn as Examples

经济型酒店是近年来酒店业研究的热点。本文通过对占国内市场份额最大的几家经济型酒店的分析,提出了我国经济型酒店迅速扩张的战略途径,并对经济型酒店的发展趋势进行了展望。

There has been a heated discussion of economy hotels in recent years.This paper analyzes the leading members in the industry,and then suggests strategies for their rapid expansion in the market.Their development prospects are also discussed.