农户参与食品质量安全追溯体系的行为与效益分析——以北京市蔬菜种植农户为例

Analyze on Farmers' Behavior and Produce Efficiency by Participating in Food Safety Traceability System:Case of Vegetable Farmers in Beijing

本文利用访谈资料和问卷调查数据,重点分析北京市蔬菜种植农户参与食品质量安全追溯体系的路径、行为特征、生产效益和行为选择。研究发现,政府的积极推动和产业化组织的带动在北京市食品质量安全追溯体系发展中发挥了关键作用,但也存在企业动力不足和农户参与难的问题;农户参与食品质量安全追溯体系后生产行为规范有显著改善,交易费用降低,产品价格提高,生产效益提升;在违规操作惩罚严厉的情况下农户会选择遵守食品质量安全追溯体系规范。

This paper mainly analyzes the way,behavior characteristics,produce efficiency and behavior choice of farmers in Beijing participating in food safety traceability system by using interviews and questionnaire survey data.The main conclusions of this research are as follows:the active promotion of government and active participation of enterprises play an important role in developing food safety traceability system in Beijing.However,disadvantages such as the lack of production power of enterprises and the inconvenience for Beijing farmers to participate in this system still exist.After the farmers participated in the food safety traceability system,standards in the course of food production were significantly reinforced,the transaction cost reduced,the price of production increased,and the efficiency improved.Thinking of severe punishment in case of operation violation,farmers will tend to obey the norms about production and management in food safety traceability system.