摘要
高德康，1952年出生，江苏常熟人。早在2008年，高德康就以60亿元的资产位居第103位，居2008胡润服装富豪榜第5名。
Dekang Gao,the CEO of Bosideng,is born in Changshu,Jiangsu Province,1952.In early 2008,he ranked fifth in the 2008 Hurun Rich List with 60 billion assests.However,his career path seems not so easy.He learned tailoring from his father after graduating from high school in 1972.One year later,he began to work for himself.At that time,One bicycle,eight sewing machines and eleven rural tailors were his whole property.In order to coorperating with enterprise in Shanghai,he had been cycling 100 kilometers everyday from Changshu to Shanghai.In order to paying for the loans,he had to launch anti-season sales,which actually meant underselling.But today,after 30 years,he owns thousands of employees and his products spread all over the world.'Innovation is the half of success,' for Dekang Gao,only the continuous innovation can create the pervasive brand to sustain his products' advantage.He said,'branding is a dynamic process,For Bosideng,prsuiting on brand will never stop.'
出处
《上海经济》
2011年第2期64-65,共2页
Shanghai Economy
