摘要
《晶报》之模仿《立报》是为了借鉴后者的办报经验,将自己从危局中挽救出来,但由于《晶报》在提出"小报大报化"后继续施行以趣味性为导向的办报方针,使得"小报大报化"失之于片面和浮浅,而读者市场的压力和租界当局的箝制政策,最终使《晶报》的模仿归于失败。
The Crystal＇s imitation of Lee Pao was to rescue itself from dilemma by learning the latter＇s experiences.However,due to the Crystal＇s keeping on interest-orientated newspaper policy after its transformation to mainstream newspapers,the transformation was practically unilateral and shallow.In the same time,the market pressure and the concession administration＇s repression made the Crystal＇s imitation a failure.
出处
《阅江学刊》
2011年第1期143-148,共6页
Yuejiang Academic Journal
基金
广东省哲学社会科学研究课题"我国地市新闻媒体公信力研究"(A309.0107)
