论塑造体育学院学报优良形象的方法与手段

Methods and Means for Creating Excellent Characters of P. E. Institutes' Journals

采用管理学理论并与编辑管理工作实践紧密结合的研究方法，就体育学院学报如何在激烈的市场经济竞争中，塑造优良社会形象的方法与手段等问题，进行了详细的论述。即以党的四项基本原则作为办刊的宗旨与准则；努力使学报办出特色；加强管理，抓好编辑部成员的自身建设；不断提高办刊质量。

By the methods of closely combining the theories of management and the practice of editorial administration, the authors expound in details the methods and means of how to create the excellent social characters in the fierce competition of market economy. The methods and means are as follows: the four fundamental principles of the Party are used as the aim and norms of the publication of the journal; to work hard so as to make the journal more typical than others; to improve the administration and enhance the self-building of the editorial staff; to promote continuously the quality of the publication; and to try hard to combine effectively the social benefit and economic benefit.