摘要
文章运用情景实验法,在启动消费者自我建构的情景下证明了自我构念与说服策略的交互作用对消费者感知说服信息可信度的影响;证实了感知信息可信度对消费者自我建构类型与说服策略的交互作用到消费者—品牌关系再续意愿的中介作用。
出处
《统计与决策》
CSSCI
北大核心
2011年第5期169-173,共5页
Statistics & Decision
基金
国家自然科学基金资助项目(70772045)
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