实验研究中的调节变量和中介变量被引量：50

Moderation and Mediation in Experimental Study

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摘要调节变量和中介变量是社会科学研究中的重要概念,已有研究多是从统计计算方法角度描述和检验这两种变量的作用。以消费心理学领域的实例来阐述调节变量、中介变量、有中介的调节、有调节的中介,试图让读者从实验研究角度认识和理解调节变量和中介变量的理论构建、测量和检验。 Moderation and mediation are key concepts in social science research.Previous research generally defines and tests the moderation and mediation by statistical method.The present study uses some examples in consumer psychology field to make a description of moderation,mediation,mediated moderation and moderated mediation,trying to help researchers understanding these concepts′ building,measure and test in experimental research perspective.

作者张莉 Wan Fang 林与川 Qiu Pingping

机构地区哈尔滨工业大学管理学院 University of Manitoba Department of Marketing

出处《管理科学》 CSSCI 北大核心 2011年第1期108-116,共9页 Journal of Management Science

关键词调节变量中介变量有中介的调节有调节的中介 moderator moderation mediator mediation mediated moderation moderated mediation

分类号 G312 [文化科学]

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