澳大利亚药品广告监管模式简介及对我国的启示

Introduction of the Australian drug advertising regulation mode and its implication for China

介绍澳大利亚药品广告监管模式,分析其监管经验及优势。并根据我国药品广告自身的监管情况,借鉴澳大利亚监管模式中的成功经验与相关举措,为改善我国药品监管状况提供参考。进而得出我国可以通过细化药品广告法规、改革监管体制、重点发展行业自律体系和建立完善的投诉机制来改善我国药品广告监管状况的结论。

The Australian drug advertising regulation mode and the experience were introduced and the strengths of the mode were analyzed.Learnt from the Australia and based on the condition of China,references will be provided to improve China＇s drug advertising regulation.From the experience,detailed regulation on drug advertisement can be designed,regulatory system can be reformed,the self-regulation can be developed,and the complaint system to improve the situation can be established.