浅析中国汽车色彩设计

Shallow China automobile color design

生活中人们随处可以感受到的色彩的存在,而衣食住行又都离不开色彩的影响。这不仅来源于色彩的物理性质,还来自于人们对色彩的心理感受。也由于地域差异、文化背景的不同,更包括生活经历,个人修养,性格差别,以及生活习惯等都会对人们理解与感受色彩造成不同程度的影响。色彩通常情况下都需要一定的载体才能得以表现,产品设计中色彩的表现尤为突出,汽车作为产品设计中的一朵奇葩,更是技术与艺术的完美结合,是流动着的艺术品。随着时代的发展,色彩设计在汽车造型中起着至关重要的作用,已经成为影响汽车销售和汽车改型工作的一个重要因素。同时随着人们审美观念的提高,对于汽车这种高档消费品的需求也日益增加,对于色彩的要求也逐渐提高,因此色彩设计成为现代设计师进一步研究的课题。

Life people everywhere can feel the colour of existence, and the basic necessities and are inseparable from colour effect. This not only comes from colour of physical properties, but also from people to colorific psychological feeling. Also because of regional differences, of different cultural background, more include life experiences, personal accomplishment, character difference, as living habits will for people to understand and experience colour caused by the influence of different level. Colour normally needs certain carrier can be performance, product design in colorific, particularly in file car as product design of flower, is the perfect combination of art and technology, is a flowing of art. With the development of The Times, color design in automobile modeling plays an important role, had become affect auto sales and vehicle retrofit work of an important factor. At the same time as the improvement of people＇s aesthetic ideas for cars, this kind of high-grade consumer demand is increasing, the requirements for color also gradually improved, therefore color design becomes the modem designer further research topic .