品牌构建模型在福州温泉旅游开发中的应用

The Application of Brand Building Model in Fuzhou Spa Tourism Development

福州的温泉资源丰富,但是其品牌效应尚未凸显,从长远利益着眼,温泉旅游的开发不应该只停留在简单的产品开发上,而是应该以建立鲜明的品牌个性为终极目标。深度规划、精心打造,从大局和全局出发,促进福州温泉旅游的可持续发展。

Fuzhou is rich in its hot spring resources, but its brand has not highlighted. From the long- term interests in mind, the development of spa tourism should not only stay in a simple product development, but rather to create a distinctive brand personality as the ultimate goal. The sustainable development of Fuzhou Hot Spring Tourism should be promoted by the Key words：