摘要
从社会网络理论视角出发,建立声誉模型,分析在无声誉传播机制和有声誉传播机制情况下,集群内企业为维持长期合作的博弈行为,研究企业集群的信任形成机制。通过修正KMRW模型得到:在集群网络环境下,集群内企业只有比非网络环境下的集群企业保持更良好的声誉,才能形成信任关系并长期合作,其实质是一种博弈均衡。
To explore the formation mechanism of trust between members in a cluster,a reputation model is developed.With this model,the game playing behavior of the members for long-term cooperation with or without a reputation transmission mechanism is analyzed such that a trust formation mechanism is presented.The formation mechanism is essentially a game equilibrium.Then,by using a modified KMRW（Kreps,Milgrom,Roberts and Wilson） model,it shows that good reputations are vitally important for an enterprise cluster to set up a long-term cooperation with trust.
出处
《工业工程》
北大核心
2011年第1期58-62,共5页
Industrial Engineering Journal
关键词
社会网络
企业集群
声誉机制
博弈
social network
enterprise cluster
reputation mechanism
game theory
