有效性视野下的中国公共危机动员策略研究——以自然灾害动员为例

Research on the Strategy of Present Chinese Public Crisis Mobilization——A Case Study of Natural Disasters

动员是公共危机管理的重要手段和内容,它能否实现公共危机管理的目标,在很大程度上取决于动员的理念与策略。本文以自然灾害动员为例,分析了当前公共危机动员的基本策略:建构良性的混合动员模式;动员的手段和方式要多元化;动员的话语要人性化;动员的目标要有战略性。

Mobilization is the important content and means of public crisis management. The effectiveness of mobilization depends on its philosophy and strategy. The paper analyzes the strategies of public crisis mobilization based on a case study of natural disasters. The strategies include： constructing mixed mobilization modes, multiple mobilization means, humane mobilization slogans, and long-term mobilization targets.