基于三动互通模式的温州民营企业名牌战略研究

A Study on Famous Brand Strategy for Private Enterprises in Wenzhou Based on the "Three Dynamic" Interconnection Model

现代企业之间的竞争,主要是知识产权(包括名牌)之间的竞争。文章从温州民营企业名牌现状入手,分析了名牌缺失的三点原因,提出了"三动"互通型企业名牌战略发展模式,以提升温州民营企业的核心竞争力。

Among the modern enterprises,the competition mainly means intellectual property rights competition including brand competition.Starting with the brand-name status of private enterprises in Wenzhou,the paper analyzes three reasons and puts forward the ＂three dynamic＂ interconnection development model relation for famous brand strategy in order to enhance enterprises＇ core competence.