消费行为的伦理解释:中西消费伦理的变迁与比较

Consumption and Ethic: Understanding Consumption Practices through Consumer Ethics

本文的核心是通过历史的、跨文化的比较来阐明消费和伦理之间的关系以及消费伦理如何根据经济的发展、社会的进步而转变。本文重点比较的是中国和欧洲这两个社会的历史,发现道德和伦理实际上一直贯穿于人类对于消费的认识和人类自身的消费行为。本文最后参考现有文献以及一手的访谈数据简要总结了当代中国的消费伦理,以及如何用来理解当下的消费行为。

This paper focuses on the relationship between consumption and ethic through a comparative study on the history between China and Europe,from which it will be shown how consumer ethics changed along with economic development and social progress.According to the comparative study,it is confirmed that morals and ethics have penetrated the conceptualising of consumption and the understanding of consumption practices in the history of human beings.In the end,based on existing literature and an empirical study by the authors,the consumer ethic in contemporary China as well as how it can be used to understand the consumer culture will be briefly discussed.