论中国国家形象宣传片的文化公关与价值输出

The Culture Relations and Value Exports of the National Image Film

2011年1月,以《人物篇》与《角度篇》为代表的中国国家形象宣传片在美英等国的媒体上正式播出,为数以百万计的观者制造了一组关于中国的感官体验,由此开启了中国国家形象的"公关时代"。本文在对国家形象宣传片进行由表及里的立体分析基础上,深入解读了国家形象宣传片的核心价值与文化影响,旨在为新时期中国国家形象的建构和传播做出有益的尝试。

January 2011,Chinese national image promotion appeared in the United States and Britain and other countries＇ official broadcast media,amounting to millions of viewers to create a sensory experience on China,and then the image of China＇s ＂public relations era＂ was opened.In this paper,the national image film was analyzed of three-dimensional,and the national image film＇s core values and cultural influences were in-depth interpreted.On the base,the paper aims to make useful attempt for the country＇s image of New China.