摘要
顾客满意度作为各品牌汽车经销商服务质量的评价标准之一，越来越受到重视。以顾客满意度调查结果为依据，结合顾客购买行为心理分析，找出影响销售中顾客满意度的因素，并提出针对性的改善措施，得出各项服务要最终回归到顾客需求的结论。
Great importance has been given to customer satisfaction as one of evaluation criterion for auto - dealers＇ service quality. The paper, according to the results of polls and psychological analysis of customer purchasing behavior, finds out factors that influence customer satisfaction in sale and proposes improving measures , finally points out customer demands should be put in the first place in autosale.
出处
《陕西交通职业技术学院学报》
2011年第1期23-25,共3页
Journal of Shaanxi College of Communication Technology
关键词
汽车销售
客户满意度
服务
Automobile sales
customer satisfaction
service
