摘要
我国篮球联赛职业化以来不断有球队退出联赛,球队名称也不断发生变更,球队冠名的频繁改变加深了球迷对俱乐部球队和CBA联赛的陌生感。为了打造CBA联赛的知名品牌,推动我国篮球发展的职业化进程,采用文献资料法、逻辑分析法等研究方法,对1995年以后历年CBA参赛球队及参赛球队的冠名变更情况进行分析,从较高层次对影响球队冠名变更的因素进行了深入研究,并提出了解决问题的相应对策。
Since the professionalization of our Basketball league,there are more and more teams which change their names.The frequency of the name change makes the fans feel estranged to the team of the club.In order to foster the brand of CBA and push forward the professionalism of China＇s basketball,this paper adopt the study method of documentation and logic analysis and so on to research the change of team name since 1995 and make an in-depth analysis on the driving factors of the phenomena,and put forward solutions to the phenomena.
出处
《北京体育大学学报》
CSSCI
北大核心
2011年第1期32-34,共3页
Journal of Beijing Sport University
基金
泰安市体育局资助课题(TJ200912)
关键词
CBA联赛
冠名权
职业化
CBA league
naming right
professionalization
