试谈展示空间情感化表达与信息传递的效率

Efficiency of Point of Sale Presentation's Emotional Expression and Information Transfer

展示是一种最为直接和高效的信息传递形式,然而在异常激烈的竞争中,必须充分重视展示空间的情感表达,凭借情感化的形式和触动人心的艺术语言,提供受众直接而强烈的感受事物的途径,使其达到脱颖而出的最佳效果,最终实现信息传递的最高效率。本文分析展示的空间情感特点和需求、情感化与信息传递的效率关系,并通过具体案例分析,最后提出展示空间情感化表达的方式策略。

Presentation is a kind of direct and efficient information transfer.However,facing fierce competition,we must pay full attention to the emotional expression of point of sale presentation,and with the emotional form and impressive artistic language provide a direct and strong feel of things for audience to reach the best outstanding results,and ultimately reach the most efficient transmission of information.This paper analyzes the emotional characteristics and needs of point of sale presentation and the relationship of emotion and efficiency of information transfer,and through studies of specific case,put forward the means and strategy of emotional expression of point of sale presentation.