美国媒介素养教育课程实施现状及案例述评

The Current Situation and Case Review of Media Literacy Education Curriculum in the USA

媒介素养是目前教育界、传播界和文化研究领域共同关注的热点话题之一。同时,面向不同对象开设媒介素养教育课程的模式日益增多。随着我国新课程改革的深入,媒介素养教育在国内也进行了不同的课程实践。在引进和借鉴多国媒介素养教育的策略和实施模式的过程中不难看出,美国媒介素养教育的实施范围不断拓宽、程度也不断加深,其媒介素养教育课程目标的定位、课程资源的选择、教学模型的应用日趋成熟。"社区之声"工程(Voices of theCommunity)及将"商业资讯广告"引入课堂这两个具有代表性的课程案例从不同侧面展现了美国媒介素养教育课程的实施方法与策略。

Recently,media literacy has become one of the hottest topics in the fields of education, communication and culture research. In the meanwhile,the modes of media literacy education curriculum which aims at meeting different objectives＂ demands have increased gradually. With the development of China＇s new curriculum reform,various practical implementations have been done relating to media literacy education. Through introducing and learning the strategies and implementation modes of other countries, media literacy education in America can be apparently found improving fast. In addition, the orientation of the curriculum objective, the selection of curriculum resources and the application of educational models all have reached to a relatively high level. ＇Woices of the Community＂ and introducing ＂business information advertising ＂ into the classroom are regarded as two extremely typical cases in this field, therefore they provide us an overview of the implementation methods and strategies of the American media literacy education curriculum from different aspects.