居民可持续消费行为及意向实证研究——以长沙市为例

Empirical study on residents' sustainable consumption behavior and the intention: taking Changsha for example

通过问卷调查对长沙市居民的可持续消费行为及意向进行了研究,分析了人口统计变量对居民的可持续消费行为及意向产生的影响,指出政策制定者应推出相关公共政策,加强与特定群体居民的沟通,引导其可持续消费行为及意向,从而以较低的政策成本获得较高的政策收益。

Changsha residents＇ sustainable consumption behavior and their intention are conducted through the questionnaire survey.The results show that demographic variables have some impacts on residents＇ sustainable consumption behavior and their intention,and there are some differences between demographic variables＇ impacts on sustainable consumption behavior and its intention.Therefore,relevant public policies need to be worked out to strengthen the guidance and communication with specific groups.As for the inconsistency between specific groups＇ sustainable consumption behavior and their intention,supporting policies and concept publicity with them should be greatly stressed so as to gain higher benefit with lower cost.