中国商品流通虚实结构演进研究

Research on Structure Evolution of Virtual-physical Distribution in China

商品流通的虚实结构是流通产业结构关系中最新出现的分支,具有极强的前沿性和可塑性。在一系列技术和经济条件支撑下的电子虚拟流通的快速成长构成了商品流通虚实结构演进的内在动因。从需求和供给两个方面对我国电子虚拟流通运行及其经济技术环境所做的实证研究表明:一方面,我国的虚拟流通正处于由孕育向成熟过渡的良性发展通道,符合虚实结构演进的一般路径;另一方面,赢利模式的模糊和配套服务的滞后构成了我国虚拟流通发展的两大微观瓶颈,亟须从制度建设和市场完善两个层面给予有效补偿。

Virtual-physical Structure of commodity circulation is a new branch in the main structural relationships of the circulation industry,which has high frontier and plasticity.Based on a series of the technological and economic conditions,the rapid growth of electronic virtual circulation has become the internal agent of the evolution of Virtual-physical Structure of commodity circulation.The empirical research,from the aspects of supply and demand,on the operation and the economic and technological environment of China＇s electronic virtual circulation has come to the following conclusions.On one hand,the virtual circulation of China is going on the track of sound progress from birth to mature,which is correspond with the general path of the evolution of Virtual-physical Structure.On the other hand,the in distinction of profit model and the lag of supporting services have composed the two micro bottlenecks for the development of virtual circulation of China,which need to be effectively compensated from the perspectives of both the institution construction and the market environment improvement.