中美科技类博物馆科学传播的若干对比研究

Valid Construction for two-order content of Science Communication of Science Museum Websites Based on Content Analysis——with the Sample of 6 Websites of Science Museums in China and America

传播"什么"是科学传播的首要问题。结合"两阶"科学传播理论,对中美六家有影响的科技类博物馆网站进行内容调查,量化分析其科学知识、科学理论、科学研究过程、科学工作心得、科学研究之社会意义五种类型内容。统计结果显示,中美科技类博物馆网站在内容的丰富程度和科学传播内容类型上差异较大。美国科技类博物馆网站在实践上较好地达到了"两阶"科学传播观念层面的传播,对我国科学传播内容构建有借鉴意义。

＇What to communicate＇ is the most important issue of science communication.Based on the theory of two-order of science communication,this paper has analyzed five types of science information including scientific knowledge,scientific theory,process of scientific research,experience of scientific research and social significance of scientific research through a content analysis to websites of three famous science museums in both United States and China.First,there are less articles on Chinese websites than United States;second,there are different types of nature of science on websites.All these are meaningful to exploitation of science communication content of science museum websites in our country.