影响科技期刊议程设置效果的因素

Factors of Influencing the Agenda-setting Effects of Sci-Tech Journals

研究影响科技期刊议程设置效果的媒介因素和受众因素。科技期刊的议题性质、报道时间、信源可信度、媒介影响力等媒介因素是影响科技期刊议程设置效果的主要因素,受众使用刊物的频率、人际讨论、导向需求、受众特征等受众因素是次要因素。针对影响科技期刊议程设置效果的因素,提出改进议程设置效果的对策:科技期刊应当找准刊物定位,注重内容创新,注重报道的时效性,采取灵活多样的报道方式。

Media factors and audience factors of influencing the effects of sci-tech journals agenda-setting were studied. Media factors, such as the nature of issues, report time, source credibility and media influence, are the main factors of influencing the effects of sci-tech journals agenda-setting. Audience factors, such as the frequency of the audience using sci-tech journals, interpersonaldiscussion, the need for orientation, audience characteristics, are the secondary factors. Aiming at the factors of influencing the effects of sci-tech journals agenda-setting, the article puts forward the measures to improve the effects of agenda-setting： accurate location, focus on content creation, focus on the timeliness of reporting, flexible way of reporting.