城市居民体育旅游需求状况的调查分析——以安徽城市居民不同群体为视角

Analysis of Sports Tourism Demand of Urban Residents——from the perspective of different groups of urban residents in Anhui

随着我国城市化进程的加速推进和居民可支配收入的不断递增,体育旅游将成为城市居民提高生活质量的重要方式.在对市场调查数据进行详实分析的基础上,对影响安徽城市居民体育旅游的因素进行了一定层面的分析,并对由此产生的城市居民体育旅游行为及倾向进行了较为深入的探讨.结论认为:1)听说过体育旅游术语的人群男性略高于女性,体育旅游本身在"旅游景点"中尚未形成或尚不具有特色;2)体育旅游项目选择结果与人们的年龄、性别、身体健康状况相适应;3)老年群体已成为"牵一而动全家"的一支潜在出游资源.

With the constant acceleration of the urbanization process and the citizen disposable income in China,sports tourism will become an important part of urban residents to improve the quality of their life.Based on the investigation in detail of the market research data,this article is to analyze sports tourism factors in certain aspects for the citizen in Anhui province,so as to develop the further discussions of sports tourism behavior and tendency for the urban residents.In conclusion,1） sports tourism concept is known by male slightly higher than female and sports tourism itself has not been formed or characterized in the ＂Tourist Spots＂;2） the project selection of sports tourism is associated with people age,sex,and health;3） the elderly population has become a potential tourist resource as ＂A leader in the family＂.