当代大学生的理性消费问题——基于湖南省高校大学生的消费现状调查

Research on Rational Consumption of Contemporary College Students——An Investigation of the Consumption Status Based on the College Students in Hunan Province

运用指标量化的方法,建立了当代大学生理性消费评估体系。运用评估体系,对湖南省10所本专科院校1 725名大学生的消费调查资料进行了分析,得到不同大学生群体的理性消费指数。结果显示,大学生消费总体上趋于理性,但不同群体间差异明显。城市学生群体消费理性程度低于农村学生群体,相对贫困学生群体理性程度低于相对富裕学生群体。建议进一步重视传媒和校园环境对大学生的消费影响,健全勤工助学机制,加强引入企业实习计划与学生对接,促成新老学生学习生活交流机制。

This paper establishes the contemporary college students＇ rational consumption evaluation system by using the quantitative indicators. With the assessment system, by analyzing the consumer survey data including 10 colleges or universities in Hunan Province and 1725 college students, we draw the rational index within different groups of university students. Results show that the consumption by college students is generally rational, but the consuming situation varies between different groups：the rational degree of urban students is generally lower than that of the students from rural areas, and the degree of the students of relative poverty is lower than that of relatively affluence. It is recom-mended that further attention should be paid to the influence of the media and the campus environment on college students＇ consumption, the work - study mechanism be improved, the introduction of a corporate internship program be strengthened to match the students, and the communication mechanism between new and old students be created.