台湾农产品大陆市场竞争力分析

Competitiveness analysis of Taiwan′s agricultural products in Chinese mainland′s market

采用实证的方法,通过大陆市场占有率指标、台湾农产品对大陆的显示性比较优势指标、台湾农产品对大陆的贸易竞争力指标、台湾农产品对大陆的显示性竞争优势指标来分析台湾农产品在大陆市场的竞争能力,并从产品策略、价格策略、渠道策略、促销策略4个方面提出了一系列提升台湾农产品在大陆市场竞争力的对策措施。

This paper used empirical methods,evaluated the competitiveness of Taiwan′s agricultural products in the mainland′s market by revealed comparative advantage index,trade competitiveness index,and revealed competitive advantage index.Furthermore,the paper put forwards a series of countermeasures to enhance competitiveness of Taiwan′s agricultural products in the mainland′s market from four main aspects： product strategy,pricing strategy,channel strategy and promotional strategy.