摘要
讨论了大学城与体育产业共赢路径,认为依赖场馆优势,开发市场;根据产业市场构建学科;引导消费群体,多元开发。认为当前大学城体育产业缺乏集约化、科学化和统筹化。
There existed a symbiosis of needs;city university city and the sports industry's win provides the field,and pointed out that the current University City Sports industry is not intensive,scientific and co-ordination and discusses the development of University City,the sports industry path.It depended venues and exploited the market;according to industry market,built discipline;lead consumer groups,multiple development.
出处
《新乡学院学报》
2011年第1期76-78,共3页
Journal of Xinxiang University
关键词
体育产业
大学城
共生共赢
sports industry
University City
symbiotic win-win situation